Barcelona Office · Serving Spain
Meet Alex: digital growth for the Spanish market
Alex is a digital marketing and SEO specialist with more than 17 years of experience helping businesses grow online. Operating from Barcelona, Alex supports Spanish brands, international companies entering Spain, and multilingual teams that need practical, measurable digital growth.
From Barcelona, Alex combines technical SEO, paid search, conversion-focused websites, content strategy and market intelligence into one coherent growth system. The objective is simple: attract the right customers, reduce wasted spend, and turn visibility into revenue.
Alex at a glance
- ✔ 17+ years in SEO and digital marketing
- ✔ 12+ years managing SEM and paid campaigns
- ✔ Spanish language capability: 10/10
- ✔ Barcelona-based service for the Spanish market
- ✔ Multilingual campaign experience across Europe
- ✔ SEO, SEM, content, web design and analytics
Who is Alex?
Alex is a digital growth professional whose career began in development and evolved into a comprehensive marketing practice. That technical origin matters: Alex does not treat SEO as a set of superficial keyword tactics, nor paid media as a matter of simply increasing budgets. Instead, Alex looks at the entire system — website architecture, landing-page quality, content depth, search intent, paid-media efficiency, analytics and commercial objectives.
Over more than a decade and a half, Alex has worked with businesses across Europe and beyond, developing campaigns in English, French, Italian, Spanish, Russian, Chinese and other languages. This international background is especially valuable in Spain, where companies often need to communicate with customers in Spanish while also serving Catalan-speaking audiences, tourists, expatriates and international buyers.
Alex’s approach is practical and commercially grounded. Before recommending tactics, Alex seeks to understand the market: who the customers are, what they search for, how competitors position themselves, where demand is growing, and which channels can produce profitable results. Insights are then translated into clear actions that decision-makers can understand and implement.
This makes Alex particularly useful for founders, marketing directors and business owners who do not simply want another report. They want a partner who can identify opportunities, build the assets required to capture them, measure what works, and refine the strategy over time.
Years of experience
Years in SEM
Spanish proficiency
Operating base
Core strengths
Serving the Spanish market from Barcelona
Barcelona is one of Europe’s most dynamic business cities: a centre for technology, tourism, design, commerce, professional services, real estate, hospitality and international trade. It is also an ideal base from which to serve clients throughout Spain. Alex operates from this Barcelona office to provide a locally informed, internationally experienced perspective on digital growth.
Spain is not a single uniform market. Customer behaviour in Madrid may differ from Barcelona, Valencia, Seville, Bilbao, Málaga or the Balearic and Canary Islands. Search demand, seasonality, language preferences, local competition and buying journeys can vary substantially by sector and region. Alex’s work begins by understanding those differences rather than applying a generic template.
For businesses targeting Spanish-speaking customers, Alex brings strong Spanish-language capability, rated 10/10 in the professional CV. For companies working in Catalonia, Alex also has Catalan capability and understands the importance of respecting local linguistic and cultural context. This matters not only for translation, but for trust: customers respond more strongly when messaging feels natural, relevant and locally credible.
How Alex helps companies in Spain
Local and national SEO
Alex helps businesses improve visibility for Spanish-language searches, local queries, service pages, product categories and competitive commercial keywords. The focus is on sustainable rankings built through useful content, strong technical foundations and credible off-page signals.
Paid search efficiency
Alex builds and optimises Google Ads and Microsoft Advertising campaigns with attention to quality score, landing-page relevance, negative keywords, conversion tracking and cost control. The aim is not simply more clicks, but better-qualified leads at a lower effective cost.
Market and competitor intelligence
Alex conducts opportunity scans, customer-behaviour research and competitor SWOT analysis. These insights are prioritised by commercial impact, helping leadership teams decide where to invest first.
Multilingual growth
Spain often sits within a wider European or global strategy. Alex can help align Spanish campaigns with English, French, Italian and other language markets, ensuring consistent branding while adapting messaging to each audience.
Alex’s services for growth-focused businesses
Alex provides an integrated set of digital services designed to work together. Rather than treating SEO, paid media, content and web design as disconnected activities, Alex builds them into a single performance system.
SEO strategy and audits
Alex carries out in-depth SEO audits covering technical health, content quality, keyword opportunities, internal linking, site architecture, mobile experience and competitive positioning. The result is a prioritised roadmap focused on actions likely to improve visibility and revenue.
With more than 17 years of SEO experience, Alex understands how to build durable organic performance rather than chase short-lived ranking fluctuations.