Cover Letter

Digital Marketing Specialist

Alex Costin

13 years of consistent enhancements. Put these at work for your organization!

Hello,

I would like to begin by expressing gratitude for taking the time to review my CV and cover letter.

In this letter, I invite you to discuss advanced, professional digital marketing. My journey began in 2007, learning to build websites and soon after being hired as a Digital Marketing Manager by Construction Crew, a small local company.

Since then, I have conducted market research and explored competitive keywords to help individuals and SMEs achieve first-page SERP rankings on Google, Bing, Yandex, and Baidu. From 2010-2016, as a consultant, I collaborated with diverse clients, gaining insight into effective marketing strategies that helped small brands increase their local reach tenfold.

In 2016, I realized my skills surpassed many local London agencies, so I focused on becoming #1 in Europe. That fall, I created my first penalty-free, high-performing website—a trend I have continued, consistently achieving top rankings for my own and client projects.

As E-Commerce Manager for Oxfam, I increased sales by 2,600% by optimizing product content for SEO and leveraging my influencer network (now over 50,000 on Twitter and 1,000,000 on Facebook). At Cardiff Jobs, I helped Cardiff City Council grow their Job Club outreach by 10,000% through digital literacy and social media management.

Before moving to London, I helped BlueTrolley, a trolley manufacturer, grow a B2C channel via a "feeder site," boosting sales by 400%. In London, I helped G&M Finance surpass UK giant Bupa for the #1 Google spot for "clinical medical insurance" through on-page and off-page SEO, increasing sales by 39%.

My first agency role was with WestSide in London (2017), where I taught Google AdWords and SEO best practices, ran site audits, and created ad campaigns. With TuneMyWebsite (2017-2018), I managed freelance contracts across Europe and the US, becoming a Google Partner and helping SMEs improve ad campaigns and performance. A highlight: helping a UK car insurance provider achieve a 9.8% ROI increase on a £1.2M Google Ads budget.

As a multilingual marketer, I helped Needen Corporation launch a new ad channel on Bing/Microsoft Ads, targeting e-commerce customers in the UK, France, Italy, and Spain.

In 2019, at Cash Finance in Barcelona, I led a team of six, training them in the latest SEO and digital marketing trends, coordinating website revamps, and launching SEM campaigns—achieving a 300% PPC cost decrease and 100% more leads.

During the 2020 lockdown, I enhanced my sites' on-page SEO to offer higher quality off-page services. My network's premium backlinks helped Dunster House reclaim top spots for high-traffic keywords, boosting sales.

Whether you need new ideas from market and competitor research, want your site to be SEO-friendly, need off-page SEO backlinks, or wish to create unique content to expand your market reach—whether you want to improve Google Ads scores or reach new customers through new channels—I can help you outperform nearly 100% of organizations out there.

Will you be the next to double your organization's ROI?

Sincerely,
Alex Costin