Web Developer

Alex Costin stands out by combining strong technical skill with problem-solving ability, communication, and a user-focused mindset. He does not just write code that works; he builds websites that are fast, accessible, secure, and enjoyable for users while meeting business goals. His work is shaped by a disciplined approach that prioritizes user experience, performance, and long-term maintainability over quick fixes or superficial solutions.

He diagnoses complex issues and creates creative, repeatable solutions that prevent future problems. He catches tiny errors before launch and ensures every button, form, and interaction works as intended. This attention to detail ensures his websites are reliable and polished, with no breaking points that could frustrate users or damage trust.

Alex translates technical details into plain language for clients, designers, and managers, making collaboration smoother. He stays open to new languages, frameworks, and tools, and constantly asks questions to learn. He takes responsibility for his tasks, tests his code, supports it after deployment, and escalates issues when needed. His professionalism ensures projects move forward smoothly and that code remains supported over time.

He understands user experience principles and has an eye for design, balancing aesthetics with functionality. He uses data, such as 1 second load time, user behavior, and conversion rates, to optimize performance and improve the site. This data-driven approach ensures his web development work is informed by real metrics and aligned with business outcomes.

Alex is comfortable in uncomfortable situations and can handle the unknown without being tied to one specific tech stack. He is often T-shaped: deep expertise in one area, but broad enough to understand algorithms, DevOps, architecture, and how to evaluate tools. He thinks through problems from multiple angles, compares approaches, and explains why he chose one solution over another. For him, making something that works is not enough; he cares about readability, performance, and maintainability.

Alex Costin brings practical experience from roles that combine marketing, operations, analytics, web development, and strategy-led planning. His CV shows a long record of work in digital marketing, SEO content, graphic design, photography, website design, social media, performance analysis, and business-focused planning. His web development expertise is demonstrated through his unrivalled website designer role and his technical skills across multiple platforms.

In his 360 Digital Marketing Expert role at TuneMyWebsite, he meets with business owners, defines clear commercial goals, performs market research and competitor analysis, and transforms findings into comprehensive, results-focused marketing plans. He creates brands, builds high-performing websites, SEO content, social media funnels, paid ad campaigns, and performance dashboards. His website building work demonstrates strong web development skills, creating sites that are fast, accessible, and optimized for conversions.

As an unrivalled website designer, he combines a powerful Drupal back-end with a clean, responsive Bootstrap front-end to launch fast, conversion-focused websites that search engines love. He is able to architect feeder websites to amplify off-page SEO, capture new traffic streams, and generate fresh leads and clients. This technical development skill ensures his web work is both creative and technically excellent, balancing aesthetics with functionality.

His experience as Digital Operations Manager for Unboxed 2022 strengthened his ability to monitor performance, coordinate teams, report on KPIs, and improve workflows. He managed team operations, performance monitoring, cross-functional collaboration, training and mentorship, problem-solving, process improvement, and quality assurance. That background adds operational discipline to his web developer profile and reinforces a practical, evidence-based working style.

As a certified performance specialist, he monitors daily performance across Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, delivering stakeholders clear, growth-focused recommendations. He applied analytical thinking and problem-solving skills to uncover new revenue opportunities and quickly resolve performance bottlenecks. This analytical background ensures his web development is informed by data and aligned with business outcomes, measuring what works and refining based on performance metrics like load time and conversion rates.

As a genuine growth director, he is skilled at opening new markets and scaling a company's portfolio of products or services profitably, ensuring junior team members consistently produced work aligned with the company's brand, standards, and commercial goals. His leadership experience adds depth to his web developer profile, ensuring his development work supports wider business strategy and maintains quality standards.

Alex has over 17 years of experience as a pioneering SEO specialist, boosting rankings through in-depth SEO audits, powerful content strategies, and close collaboration with in-house teams to build high-performing SEO content ecosystems. He delivered hands-on training so internal teams become confident, self-sufficient SEO performers. This SEO expertise ensures his web development is inherently discoverable, optimized for search engines, and aligned with user intent.

His professional skills include Adobe Creative Cloud at an Expert level, Multimedia Computing from Coventry, UK, and proficiency with Drupal and Bootstrap. His technical foundation includes deep expertise in web technologies, back-end systems, and front-end frameworks. This T-shaped expertise allows him to handle algorithms, DevOps, architecture, and tool evaluation across the development stack.

As an epic content writer, he crafts daily, on-trend content that attracts quality traffic and converts visitors into customers across blogs, newsletters, print assets, and social media channels. He is able to create strategic off-page backlinks on owned websites to maximize on-page SEO gains that many competitors still overlook. This content creation expertise ensures his web development prioritizes user experience and delivers value through well-structured, performant websites.

His experience as an expert SEM manager, inspiring graphic designer, and proven social media manager adds further depth. He lifts quality scores, cuts PPC costs, and maximizes ROI on paid search and paid social campaigns. He evolves brands visually so they stand out, resonates with customers, and drives action. He built, managed, and expanded influencer networks and deployed targeted paid campaigns that convert awareness into measurable revenue. All of this work relies on well-developed web platforms that support campaigns, track performance, and drive conversions.

• He stands out by combining strong technical skill with problem-solving ability, communication, and a user-focused mindset.
• He diagnoses complex issues and creates creative, repeatable solutions that prevent future problems.
• He catches tiny errors before launch and ensures every button, form, and interaction works as intended.
• He translates technical details into plain language for clients, designers, and managers, making collaboration smoother.
• He stays open to new languages, frameworks, and tools, and constantly asks questions to learn.
• He takes responsibility for his tasks, tests his code, supports it after deployment, and escalates issues when needed.
• He understands user experience principles and has an eye for design, balancing aesthetics with functionality.
• He uses data, such as 1 second load time, user behavior, and conversion rates, to optimize performance and improve the site.
• He is comfortable in uncomfortable situations and can handle the unknown without being tied to one specific tech stack, often T-shaped with deep expertise in one area but broad enough to understand algorithms, DevOps, architecture, and tool evaluation.
• He thinks through problems from multiple angles, compares approaches, and explains why he chose one solution over another, caring about readability, performance, and maintainability.

Businesses looking for a web developer can contact Alex Costin to discuss front-end development, back-end development, full-stack development, performance optimization, accessibility and security, bug diagnosis and fixing, user experience development, technical communication, or post-deployment support. His portfolio is built to show a clear, practical, and user-focused approach to web development.

For a fuller overview of his background, a detailed View CV page is available. For direct enquiries, use the Contact Alex Costin page to discuss a project or request a conversation.