Digital Marketing Strategist London

Digital Marketing Strategist London

Digital marketing works best when every channel contributes to the same business objective. SEO should attract qualified visitors, paid advertising should reach the right audiences, content should build trust, websites should convert and analytics should guide the next decision. Alex Costin is a Digital Marketing Strategist London businesses can work with to connect these activities into one practical, measurable growth plan.

Alex combines more than 17 years of hands-on digital marketing experience with expertise in market research, SEO, PPC, content strategy, website development, social media, email marketing, analytics, marketing automation and conversion rate optimization. His full-stack approach allows businesses to access strategic thinking and practical implementation from one experienced service provider.

Strategy based on business goals

A digital marketing strategy should begin with the outcome a business wants to achieve. This might be more qualified leads, higher ecommerce sales, stronger brand awareness, lower acquisition costs, improved retention or expansion into a new market. Alex can help clarify these goals and translate them into priorities, activities and performance measures.

His CV describes meeting business owners, recording their goals, conducting market research and competitor analysis and creating detailed marketing plans. This process helps ensure that marketing activity is connected to commercial needs rather than driven by trends or isolated channel targets.

Alex’s website describes solutions designed to support lead generation, conversions, brand growth and sales. A strategy may combine organic search, paid advertising, content, social media, email automation, website improvements and analytics according to the business’s audience, resources and customer journey.

Researching markets and customers

Strong strategy depends on understanding the environment in which a business competes. Alex has more than 15 years of market research experience across English, Italian, Spanish and French markets. His work includes studying customer behaviour, identifying market opportunities, examining competitors and using primary and secondary data.

Research can show which audiences are most valuable, what problems they are trying to solve, how they compare suppliers and what prevents them from taking action. Competitor analysis may reveal gaps in content, service, pricing, website quality or customer communication.

Alex’s CV describes sorting research findings by importance and feeding them back to relevant decision-makers. This helps businesses focus on insights that can influence positioning, product development, content priorities, advertising and customer experience.

SEO for sustainable visibility

Alex brings more than 17 years of SEO experience, including technical audits, content strategy, on-page optimization, off-page backlinks, competitor research and team training. His website promotes SEO programmes designed to grow organic traffic, rankings and revenue over time.

Technical SEO can improve website accessibility, page structure, internal linking, speed and indexation. Content strategy can address customer questions and search intent, while ethical off-page activity can support authority. These elements work together to create a stronger foundation for organic visibility.

Alex reports more than 2,000 first-page Google keywords and experience helping pages move from ninth position to second and first positions. He also states that he achieved a first position in 11 days for a project. These are published examples from his service material, not guarantees; results depend on competition, website condition, content, authority and implementation.

PPC that protects the budget

Paid advertising can produce immediate visibility, but inefficient targeting and weak landing pages can quickly consume a budget. Alex has more than 12 years of SEM experience and Google Ads Partner training across Search, Video, Mobile, Shopping, Display and Analytics, alongside Microsoft Advertising experience.

He can review keywords, search terms, advertisements, quality scores, bids, audience settings, locations, budgets and landing pages. His CV describes strategies that reduced costs to 90% of competitors’ average cost per click by improving advertisement score, landing page quality and ad quality.

Alex’s wider SEO, content, web development and conversion experience helps align the advertisement with the page visitors see after clicking. This can improve relevance, tracking and the likelihood that paid traffic produces a qualified action.

Content that supports the customer journey

Content should be created for a reason. Informative articles can attract people researching a problem, service pages can target high-intent searches, case studies can build confidence and email content can nurture prospects who are not ready to buy immediately.

Alex has more than 15 years of content strategy experience and creates SEO content, blog posts, landing pages and AI-powered campaigns. His CV also records content production for blogs, newsletters, leaflets and social media channels.

His creative background includes graphic design, branding, photography and video editing. This allows him to support written content with social graphics, infographics, ecommerce photography, advertisements and corporate videos that reinforce the same marketing message across multiple channels.

Websites and conversion optimization

The website is often the centre of a digital marketing strategy. It receives visitors from search engines, advertisements, social media and email, then needs to communicate value and guide users towards an appropriate action. Alex’s web development experience includes HTML, CSS, JavaScript, React, WordPress, Drupal, Bootstrap and custom CMS solutions.

His website promotes fast, responsive and SEO-optimized websites, including 100/100 PageSpeed targets. A strong technical foundation can improve usability, support organic search and reduce friction for users completing forms, bookings or purchases.

Alex also offers conversion rate optimization. His website reports conversion-rate increases of more than 137% and cost-per-lead reductions of up to 79% through systematic A/B testing and funnel optimization. These are published claims and not guaranteed outcomes for every business.

Automation, email and social media

Marketing automation can reduce repetitive work while ensuring that prospects receive timely, relevant communication. Alex designs systems that streamline workflows, nurture leads and scale campaigns. Email funnels can welcome new contacts, deliver useful information, follow up after an enquiry and encourage repeat purchases.

Social media can extend the reach of content and create direct relationships with audiences. Alex’s CV records access to networks of more than 50,000 Twitter followers and 1,000,000 Facebook fans, as well as experience managing influencer networks and paid advertising campaigns. These are his own network figures and do not guarantee client reach.

He also reports increasing Cardiff Jobs outreach by 10,000% after identifying target audiences and creating new social channels. Performance varies according to audience, platform conditions, content and campaign execution.

Analytics and continuous improvement

Strategy should evolve as new evidence becomes available. Alex’s CV records experience monitoring Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud performance, producing reports for stakeholders and identifying growth opportunities and problems.

Useful reporting may include qualified leads, sales, revenue, cost per acquisition, conversion rates, return on advertising spend, organic traffic quality and customer engagement. The aim is to understand what is working, where resources are being wasted and what should be tested next.

International and organisational experience

Alex has worked across markets including Spain, Portugal, Germany, France, China, Russia and the United States, with campaign experience in English, French, Italian, Spanish, Russian and Chinese. His professional experience includes Oxfam, Fujifilm, the UK Government’s Unboxed 2022 project, Cardiff City Council Job Club and businesses across ecommerce, finance, insurance, construction and entertainment.

His website reports more than 100 successful projects launched, more than 60 websites created and experience across 10 worldwide markets. He has also trained in-house employees, agency workers and public-sector marketing teams.

Why choose Alex Costin

If your marketing channels operate separately, costs are rising or your business lacks a clear growth plan, Alex Costin can help bring strategy and implementation together. As a Digital Marketing Strategist London businesses can contact directly, he combines research, creative work, technical development and performance analysis to create focused digital marketing programmes. Visit Alex Costin’s website or review his professional CV to discuss your requirements.